Our Mission
To help the UK’s dentists build a better business, grow their profits and stay focused on patient care.
Who we are
A specialist firm built for UK dentists
Samera is a UK firm of specialist dental accountants, finance brokers and business advisors. Founded in 2002, we have spent the last 20+ years working almost exclusively with dentists and healthcare professionals – from associates filing their first set of self-employed accounts to dental groups raising eight-figure acquisition finance.
We sit at the intersection of three things most professional firms keep separate: regulated financial services (we are FCA authorised and ICAEW accredited), specialist sector knowledge (we specialise in dentistry), and real operational experience (we built and own a dental group ourselves). The Mehra family founded both Samera and The Neem Tree Dental Group, and that overlap is the single biggest thing that makes our advice different from a generalist accountant or broker.
We are not a generalist firm with a “dental desk”. Dentistry is what we do. Every adviser, every product, every piece of guidance on this site is built for the specific commercial, regulatory and tax reality of running a UK dental business.
The founders
A chartered accountant and a practising dentist
Samera was founded in 2002 by Arun Mehra FCA, a chartered accountant with senior prior roles in investment banking, and Dr Smita Mehra BDS, a practising dentist. Most business advisors to dentists have no first-hand clinical or operational experience of running a practice. The Mehras built Samera to change that.
In 2004, Smita opened The Neem Tree Dental Practice in Wandsworth, South West London – the first of two clinical sites that now make up The Neem Tree Dental Group (Wandsworth and Esher). The Neem Tree is owned and operated by the same family that runs Samera, and the lessons learned running those two practices – on cash flow, on supplier negotiation, on hiring associates, on regulatory compliance, on starting squat practice, on selling and acquiring – feed directly into the advice Samera gives clients.
“We started Samera because dentists were getting business advice from people who had never run a dental business. Twenty-plus years later, that gap is still our biggest source of advantage. When we tell a client what we think they should do, we are usually telling them something we have already done ourselves.”
Credentials
Regulated, accredited, on-the-record
Where money is involved, claims need to be verifiable. Every body Samera operates under is regulated and on the public record. The corporate structure is broken into separate legal entities by function, each with its own Companies House registration and, where required, its own regulatory authorisation.
FCA authorised
Samera Finance Ltd is authorised and regulated by the Financial Conduct Authority. Firm Reference Number 757431. This is the regulatory permission that allows us to act as a commercial finance broker.
ICAEW accredited
Samera is an ICAEW-accredited firm of chartered accountants. Arun Mehra is a Fellow of the ICAEW (FCA) – the senior grade of membership awarded for sustained contribution to the profession.
NACFB member
Samera Finance Ltd is a member of the National Association of Commercial Finance Brokers, the UK trade body for whole-of-market commercial finance brokers.
Xero Partner
Samera is a registered Xero Partner, working with Xero as the primary cloud accounting platform for dental practice clients across associate, practice owner and group engagements.
Corporate structure
The Samera group operates across two UK-registered companies and two specialist brands, with the UK head office at 136 High Street, Esher, KT10 9QJ:
- Samera Ltd (Companies House 04563912) – the operating accounting and advisory business
- Samera Finance Ltd (Companies House 10069600, FCA 757431) – the regulated commercial finance broker
- Samera Global – sameraglobal.com – offshore team support for dental groups and DSOs.
- Samera AI – Clever Practice – productised AI tools for dental practices.
VAT registration 799 0804 78. Samera Finance Ltd are a credit broker, not a lender; lenders pay us a commission on completion, which is why our brokerage service is free to clients on every product except squat practice fit-out loans.
The whole group shares the same ownership, the same leadership, and the same long-term commitment to UK dentistry.
What we do
Seven services, one specialism
Samera’s services are organised around what dentists actually need across the life of their business. Each service has its own dedicated hub page with full detail, pricing and the team behind it.
Dental accountancy and tax
Specialist dental accountants for associates, practice owners and dental groups. Fixed-fee packages from £750/year for associates and from £500/month for practice owners. Tax planning, Making Tax Digital, payroll, company management and group reporting.
Commercial finance broking
FCA-authorised, whole-of-market commercial finance for UK dental businesses. Practice acquisitions, refinancing, asset finance, property finance, tax and VAT loans, squat start-up finance. £250m+ raised for UK dentists since 2004. Free to you on every product except squat fit-out.
Buying a practice
Buyer’s agent services for dentists acquiring their first or next practice – 700+ supported since 2002. Independent of seller and lender. Includes valuations, financial due diligence and acquisition finance.
Starting a practice
End-to-end build-out support for dentists starting their own squat practice – 750+ started since 2002. Squat finance, business plans, financial projections, CQC coordination, supplier deals through the Samera Alliance.
Selling a practice
Sell-side advisory for practice owners exiting through individual sale, group acquisition or staged exit. Delivered through Samera Practice Sales Limited on a commission basis, paid only on completion.
Grow a dental practice
A four-tier monthly retainer ladder for UK dental practice owners and groups. From single-practice owners (Tier 1 – £500 Growth Strategy Session) through to PE-backed DSOs and 15-30 site groups (Tier 4 Strategic – £6,000+/month). Monthly financial leadership, acquisition advisory, board-ready reporting, exit prep. Led personally by Arun Mehra FCA.
AI tooling for dental practices
Productised AI tools that automate routine practice administration (Automated Associate Pay live; further functions in build), and bespoke AI development for dental groups and DSOs that need custom data infrastructure. Productised AI lives on samera.ai; bespoke builds are quoted per engagement.
Leadership
The people behind Samera
Samera is led day-to-day by Arun Mehra. Specialist functions are run by named senior team members with the relevant qualifications and sector experience.
CEO and Founder
Fellow of the ICAEW. Co-founder of Samera (2002) and The Neem Tree Dental Group (2004). Former Vice President at Bank of America, with senior prior roles at PwC and Credit Suisse. 25+ years specialising in dental finance, growth advisory and exit work for UK dental businesses.
Speaks personally with new clients on the free 30-minute consultation and on every Growth Strategy Session.
Co-founder
Practising dentist and co-founder of Samera. Founded The Neem Tree Dental Practice in Wandsworth in 2004; expanded to Esher subsequently. The clinical co-founder of the business and the operational link between Samera’s advisory work and what running a real dental practice actually looks like.
Director of Operations – Accountancy and Tax
ACCA-qualified, CTA pathway, MBA. Specialist in EBITDA normalisation, group reporting infrastructure and exit-stage tax planning. Leads the accountancy and tax delivery team and supports Arun on Growth Advisory engagements.
Speaks personally with clients on the free 30-minute call for any accountants and tax enquiry.
Commercial Finance Broker
Leads Samera’s FCA-regulated finance broking work. Whole-of-market commercial finance for UK dental practices – acquisitions, refinancing, property, asset and tax loans. FCA-authorised broker, NACFB member. Heads the team that has raised £250m+ for UK dentists since 2004.
Speaks personally with clients on the free 30-minute call for any finance enquiry.
Beyond the leadership team, Samera operates with a wider team of dental accountants, tax advisers, sales agents and analysts delivering across the practice client base. Meet the full Samera team.
Track record
Twenty-plus years of UK dental business
We have intentionally kept the headline numbers below conservative. The figures below are what we can stand behind – more is implied, less is claimed.
1,000+ UK dentists supported since 2002
Across acquisitions, start-ups, accountancy retainers, finance broking and exit work. The actual number across all service touchpoints is higher; this figure reflects the dentists for whom we have completed a transaction or maintained a meaningful client relationship.
700+ practice acquisitions supported
First-time buyers, partnership buy-ins and multi-site group acquisitions, since 2002.
750+ squat practices started
End-to-end squat start-up support, from business plan to CQC registration to fit-out finance, since 2002.
£250m+ raised in commercial finance
Acquisition finance, refinancing, asset finance, property finance, start-up loans and tax/VAT loans for UK dentists since 2002.
25+ years specialising in dentistry
Founder tenure in the sector predates Samera by several years. The firm has worked almost exclusively with dental and healthcare businesses since its founding in 2002.
Two clinical sites owned and operated
The Neem Tree Dental Group – Wandsworth (founded 2004) and Esher – co-owned and co-operated by the Samera leadership family.
To find out more, check out our case studies page to read about our recent successes.
In the sector
Where we show up
Samera is an active presence in the UK dental sector beyond its client base. The team writes, speaks and shows up at industry events:
- Speaking at industry events – including the British Dental Conference and Dentistry Show (BDCDS) and the BDIA Dental Showcase
- The Dental Business Guide podcast – Samera’s podcast for dentists running better practices
- The Samera Learning Centre – free articles and webinars covering dental business, finance and tax
- The Samera newsletter – regular business and tax updates for UK dentists
- Bootcamps & Events – from our Setting up in Practice bootcamp to our regular webinars, learn directly from the dental experts.
Charity and community
Giving back
Many of Samera’s directors and staff actively support local and international charities, both personally and through firm-organised initiatives. We don’t make a marketing point of it – but if you want to see what we support, the Charitable Activities page lists current and past involvements.
Get in touch
Start with a free 30-minute consultation
Every Samera client relationship starts the same way – a free 30-minute conversation with Arun personally, on the phone or via video, to understand where you are, where you are trying to get to and whether we are the right firm to help. There is no charge and no obligation.
If you would prefer to send a message first, the form below comes straight to the team and we will be in touch within one working day.
Book a free consultation 020 7100 8788 WhatsApp us
- Phone: (+44) 20 7100 8788
- WhatsApp: Message us on WhatsApp
- Office: 136 High Street, Esher, KT10 9QJ
Explore Samera
Where to go next
Our Story
The fuller story of how Samera began and how it grew from a small Surrey accounting practice to a UK-wide specialist firm.
Our Team
Meet the wider Samera team – accountants, tax advisers, finance brokers, sales agents, growth advisers and operations.
Why Switch to Samera
The case for moving your accountancy, broking or advisory relationship to Samera – what changes, what improves and how the transition works.
All Services
The full set of services Samera provides to UK dentists and healthcare professionals.
Charitable Activities
What Samera and its directors support, in the UK and internationally.