How it works
A buying group built for independent UK dentists
Independent dental practices pay more for the same consumables, equipment and overheads than corporate dental groups do. The corporates negotiate at volume. You negotiate at one. That gap costs the average independent practice tens of thousands a year in margin.
The Samera Alliance closes it. We bring independent dentists together as one buying group, then negotiate pre-agreed discount terms with the suppliers and service partners that practices use every day. Members access those terms by signing up – free – and buying direct from each supplier with their profile registered to the Alliance.
1
Join the Samera Alliance for free
Sign up in a few minutes. No fee, no contract, no minimum spend, no obligation.
2
Save money on consumables, equipment and overheads
Buy direct from our supplier partners at pre-negotiated Alliance-member pricing.
3
Grow your practice value
Every £1 you save adds approximately £6 to your practice’s resale value at a 6x EBITDA multiple.
What we do: We’ve already negotiated discount terms with 15+ leading dental suppliers and service partners. Your job is just to use them.
What we don’t do: We don’t negotiate individual deals for individual members or place orders for you. The discount is structural – it’s already there in the supplier’s Alliance-member pricing when you buy direct.
Part of Samera Growth Advisory
The Samera Alliance is one of the specialist services that sit inside Samera Growth Advisory. Most members join for free as a standalone benefit. For Tier 2-4 retainer clients, Alliance membership is pulled into the wider monthly conversation about cost base, margin and EBITDA.
Benefits
What you’ll save on as an Alliance member
Buying Group membership unlocks pre-negotiated pricing across consumables, equipment, repairs, compliance and overheads – everything an independent UK practice actually pays for.
The supplier numbers
27,000+ consumable products. 16+ leading dental supplier and service partner brands. The same suppliers the corporate dental groups buy from – at the pricing terms an independent practice on its own can’t unlock.
The Alliance is large enough to be treated as a corporate-scale buyer. Members access the corporate-scale pricing without having to BE a corporate.
The savings story
Alliance members report savings of 6-10% per month on consumables and equipment, with larger percentage savings on overheads, compliance and insurance (where individual practices have less price-comparison power).
For a mid-sized practice spending £100,000 a year on consumables, 6-10% is £6,000-£10,000 of recurring annual saving. At a 6x EBITDA multiple, that adds £36,000-£60,000 to your practice’s resale value while continuing to put cash in your pocket every month.
The how
Sign up in a few minutes. Your profile is registered to the Alliance. You buy direct from each supplier through their normal ordering process – the supplier applies Alliance-member pricing automatically.
No middleman. No order minimums. No commitment. No fee to you, ever.
Everything Alliance pricing covers
- Consumables
- Equipment
- Aesthetics range
- Equipment service and repair
- CQC compliance
- HR and health and safety
- Insurance and indemnity
- Energy and utilities
- Waste management
- IT and software
- Legal
- Patient plans and finance
Samera Alliance Partners
15+ trusted dental industry partners
The Samera Alliance has partnered with leading UK dental consumables manufacturers and service providers to deliver pre-negotiated member pricing across every category of practice spend.
Wrights
Wrights partner with Top Leading Brands and Suppliers to offer unrivalled solutions for your laboratory and dental practice. In addition, we manufacture alginate, teeth and denture base from our facilities both here and abroad.
Densura
Densura is a bespoke scheme that offers professional indemnity, public/products liability & legal expenses insurance coverage for GDC and criminal prosecutions. Dentists could pay a premium, which is up to 40% less than that available elsewhere.
Technocure
Technocures mission is to provide high-quality and cost-effective IT services that meet our customers’ needs. They manage and support all our IT service solutions using cutting-edge technology. With the utmost quality and consistency, we make technology an asset for our clients through unique, individualised solutions.
Dental Compliance Made Easier
Dental Compliance Made Easier will support your practice on a CQC compliance capacity and will ensure all your processes and systems are developed in line with CQC regulations.
Software 4 Dentists
These days, patients expect to be able to do virtually anything online, so why should booking an appointment with their dentist be any different? Present a booking system, customised with your practice’s own logo and welcome messages. Empower your patients to book and manage their dental appointments online.
Croner
Our award-winning HR and health & safety services free you from workforce admin and help keep you on the right side of the law. So with Croner, you get more time to focus on what you’re best at—growing your business.
Scan Club
The award-winning Digital Dental Academy team are delighted to welcome you to Scan Club, the most cost-effective way for all Dentists to go digital.
Lumenis
With over 50 years of excellence in the industry, Lumenis is a pioneer in the field of aesthetic medicine and was the first to introduce many technologies in the field, such as Intense Pulsed Light (IPL) and CO2 laser skin resurfacing.
DB Dental Equipment
Dental Equipment Ltd. is an independent family-run company that specialises in the sales, maintenance and installation of all dental equipment for practices throughout the UK.
Rudlings Solicitors
At Rudlings, we supply specialist advice to Dentists & other Healthcare professionals.
Albus Environmental
Albus Environmental a sustainable clinical waste service.
Patient Plan Direct
We help hundreds of practices across the UK run their own practice-branded patient plans – and for significantly less cost in comparison to other plan providers such as Denplan by SimplyHealth Professionals, Practice Plan and DPAS.
Finance 4 Patients
Practices that offer flexible payment options show an average increase in appointments of 25%, leading to an increase in revenue and higher spending per visit. Patients feel much more comfortable going ahead with treatments when they don’t have to pay a large lump sum upfront.
Dental Insurance Services
Dental Insurance Services have been meeting the insurance needs of Dentists for over 30 years. We pride ourselves in the level and quality of service we provide to our clients.
Clover Dental
Clover Dental provides full-service dental project management from conception to completion. We cover all aspects of establishing and running a dental practice from the initial planning, build and fit-out to the procurement of equipment, hiring staff, and marketing.
Flow Water Hygiene Services
Flow Water Hygiene is an independent Legionella Risk Assessment company specialising in helping Dental Practices with their Legionella and Water Hygiene Compliance.
The Alliance partner network grows regularly. Once you’ve joined, you’ll see the full current directory and new partner additions inside the member area.
Become a partner – If you’re a dental supplier or service provider interested in joining the Alliance network.
Practice value impact
Every £1 you save adds £6 to your practice value
Saving money in your practice does two things at once. It puts cash in your pocket every month – and it raises the value of your business by approximately six times that amount. Here’s the maths.
UK dental practices typically sell at a multiple of 4-7x EBITDA. EBITDA is your annual operating profit before interest, tax, depreciation and amortisation. Every pound of recurring saving in your cost base flows straight to EBITDA – and the buyer values that saving at the EBITDA multiple they’re paying for the practice.
At a 6x EBITDA multiple (the broad market average for a well-prepared dental practice), every £1 you save annually is worth £6 in additional sale price.
| Annual recurring saving | EBITDA uplift | Practice value uplift (at 6x) |
|---|---|---|
| £1 | £1 | £6 |
| £1,000 | £1,000 | £6,000 |
| £10,000 | £10,000 | £60,000 |
| £25,000 | £25,000 | £150,000 |
| £50,000 | £50,000 | £300,000 |
A typical Alliance member saves 6-10% per month on their consumables and supplies bill alone – not counting equipment, repairs and overheads. For a mid-sized practice with £100,000 of annual consumables spend, that is £6,000 to £10,000 of recurring annual saving. At a 6x EBITDA multiple, that adds £36,000 to £60,000 to the practice’s sale value – and it costs you nothing.
This is why we don’t charge for Alliance membership. The maths only works if you actually use it.
Note: based on a 6x EBITDA multiple. Actual practice valuations vary – see Practice Valuations for a formal valuation, or Exit Planning if you’re 18-24 months from a sale.
Practice wealth calculator
See what saving money on consumables could be worth to you
Use the interactive calculator below to see how Alliance-member savings translate into practice value. Move the sliders to match your practice’s numbers.
Join now for free – to start saving on your consumables and grow your practice value.
Frequently asked questions
What is the Samera Alliance?
The Samera Alliance is our growing network of UK dentists, practices and leading industry suppliers. The Dental Buying Group is the part of the Alliance that lets you save money – pre-negotiated discounted pricing on consumables, equipment, repairs and overheads. The Alliance is free to join. There’s no catch, no membership fee and no minimum spend.
Why does the Buying Group exist?
To give independent dental practices the same buying power as the corporate dental groups. The corporates negotiate at volume. Independent practices negotiate at one. The Alliance closes the gap by aggregating independent dentists into one buying group – which is large enough to negotiate the same pricing terms the corporates get.
What can I purchase through the Buying Group?
Over 27,000 consumable products, specialist equipment (orthodontic, surgical, endodontic, loupes, oral hygiene), digital products and practice software, aesthetics range (fillers, toxins, peels, cosmeceuticals), equipment service and repair, plus access to overhead and compliance partners covering CQC compliance, HR, insurance, utilities, IT, waste management, water hygiene, patient plans, patient finance and legal services.
How do I join?
Click “Join now for free” anywhere on this page. The signup takes a few minutes. Once you’re a registered Alliance member, you’ll see the full partner directory and the exclusive Alliance-member pricing each partner offers.
Do I need to be a Samera accountancy client to join?
No. The Samera Alliance is open to any UK dentist or dental practice that wants to save money and grow their profits. That said, if you are an existing accountancy or practice startup client, let us know – we offer an introductory benefit for existing clients.
How much does it cost?
Nothing. The Samera Alliance Dental Buying Group is free for UK dentists to join. There’s no membership fee, no minimum spend, no contract. You get access to cheaper consumables, equipment and overheads at zero cost to you.
Do you place the orders for me?
No. You buy direct from each supplier through their normal ordering process – the difference is that your profile is registered to the Samera Alliance, so the supplier applies the pre-negotiated Alliance-member pricing automatically.
How much will I save?
Discounts vary by product, supplier and category. Our members report average savings of 6-10% per month on consumables and equipment. Repairs, maintenance and overheads typically deliver larger percentage savings, since these categories are less price-competitive at the individual-practice level.
Why does this matter for my practice’s value?
Dental practices sell at an EBITDA multiple – typically 4-7x EBITDA. Every £1 you save annually flows to EBITDA, which means a buyer values that saving at the EBITDA multiple they’re paying. At a 6x multiple, every £1 of annual saving adds £6 to your practice’s resale value. Save £10,000 a year on consumables and you’ve added £60,000 to your sale price – while continuing to enjoy the £10,000 cash saving each year you operate.
Free to join. Free to use. Worth six times its weight at exit.
The Samera Alliance Dental Buying Group is free for UK dentists. No membership fee, no minimum spend, no obligation. Join today and start saving on your consumables, equipment, repairs and overheads.
Free to join. No commitment. No catch. The Alliance grows on supplier-side relationships – membership is and always will be free for UK dentists.
Related services
Financing equipment? Save twice.
When you finance new dental equipment, joining the Alliance can change the maths. If the asset you’re financing comes through a partner supplier at Alliance-member pricing, the price the lender finances is the discounted price. That cuts both the monthly repayment and the total interest you pay across the term – on top of the kit itself being cheaper.
Dental Practice Finance Broker
Whole-of-market commercial finance brokerage. The parent of Asset Finance and the natural next step if you’re financing anything bigger – acquisitions, refinancing, property.
Samera Growth Advisory
The growth cluster hub. The Buying Group is one of the specialist services that sit inside Growth Advisory.
Fee Review
The other side of margin. Buying Group cuts your cost base; Fee Review raises your treatment pricing. Both flow to EBITDA. Both compound at the same 6x multiple.