In this webinar Arun discusses how to maximise your dental practice value through growing your practice EBITDA before you sell.
EBITDA means Earnings Before Interest, Taxes, Depreciation, and Amortization. It shows how well a company is doing financially by looking at earnings from main operations, making it vital for understanding true profitability.
For dental practices, EBITDA is especially crucial. It shows how profitable the practice is, affects its valuation, and attracts potential investors. A higher EBITDA can make a dental practice more valuable when selling or seeking investors. It also provides the money needed for growth, like adding new services or opening more locations.
In this article, we will share practical tips for dental practice owners to increase their EBITDA. By improving how your practice operates, you can boost profitability, raise its value, and draw in investment.
Understanding Your Practice’s Financial Health
While EBITDA is a key measure for understanding a dental practice’s financial health, it’s also important to look at other financial metrics to get the full picture. Metrics like revenue, expenses, and profit margin work alongside EBITDA to give you more detailed insights.
Doing a Thorough Financial Check
Regularly checking your finances is essential for keeping your practice in good shape. This means looking at income statements, balance sheets, and cash flow statements. These documents provide a full view of your practice’s financial situation. Using financial software or getting help from an accountant can make this task easier and more accurate.
Spotting Strengths and Weaknesses
Looking closely at your financial data helps you see which services are making the most money and which operations are cost-effective. It also shows where you need to improve. Knowing your strengths and weaknesses lets you make smart decisions to boost overall performance and profitability.
The Current Sales Market
The current dental market is highly active, with more buyers than sellers. Demand for dental practices is strong, making it a seller’s market. Many buyers are registered, but the supply of practices available for sale remains low.
Medium to large groups continue to acquire both private and NHS practices, though they are becoming more selective about their purchases. Many dentists are eager to buy their first practice, but since the pandemic, an increasing number of younger dentists are opting to start their own practices instead. The rise in dental startups and private squats reflects this trend, though success varies.
The multiples buyers pay for practices range widely, from five to nine times EBITDA, depending on factors like location and practice type. Prime locations in cities like London, Birmingham, and Manchester tend to attract higher valuations if the practices are profitable. Meanwhile, rural or less accessible areas often see lower multiples. The market remains busy, with banks continuing to favour lending to dental practices.
Examples of EBITDA Calculations
The profit and loss (P&L) account tracks how money flows over time—whether monthly, quarterly, annually, or even daily, as done for traders in financial markets. It determines taxable income by calculating revenue minus expenses to determine profit.
EBITDA (Earnings Before Interest, Tax, Depreciation, and Amortization) is derived from the P&L, making it a key metric when assessing a business’s value. A higher EBITDA typically leads to a higher valuation, so maintaining a strong P&L is crucial if you plan to sell.
The balance sheet, in contrast, offers a snapshot of a business’s assets and liabilities at a specific point in time. Ideally, your assets—such as goodwill and cash—grow while liabilities decrease, leading to a stronger net worth.
The cash flow statement, another key financial document, tracks cash movement in and out of the business. While it doesn’t include non-cash items like depreciation, it’s essential for understanding liquidity, especially during crises like COVID-19, when businesses had to manage cash flow carefully to stay afloat.
An example of EBITDA calculation would involve reviewing the P&L for a dental practice over multiple years. For instance, income from services in 2021 totalled £489,000, including private fees. The practice’s costs—ranging from materials to staff expenses—are deducted, leading to a gross profit figure. Further operational costs like rent, repairs, and marketing are then subtracted.
The resulting EBITDA figure is calculated before accounting for interest, taxes, depreciation, and amortization. In this example, the practice’s average EBITDA over two years was £183,000. Adjusted EBITDA is often used to present a more favourable financial picture by excluding certain costs, a common practice when valuing businesses for sale.
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Did You Know?
- Benchmarking Tool: Dental practices often use EBITDA as a benchmark to compare their financial performance against industry standards or competitors. This helps in identifying areas of improvement. (Source)
- Lease Adjustments: For dental practices that lease their facilities, the treatment of lease payments can impact EBITDA. Practices may adjust EBITDA to reflect lease payments if these are significant. (Source)
- Origin of EBITDA: The term EBITDA is credited to John C. Malone, the former president and CEO of Tele-Communications, in the 1970s. It became a popular measurement of a company’s cash flow in the 1980s. (Source)
Impact of Revenue and Costs on EBITDA
When calculating EBITDA, various factors must be considered, especially when transitioning from a principal-run practice to one managed by associates. For instance, if you plan to buy a practice and hire associates, you must account for their salaries—potentially around £215,000 in this example.
However, some costs, like materials or legal fees, might be reduced, so these adjustments are important when estimating the true earnings. Sellers aim to present the highest possible EBITDA, while buyers assess whether costs are understated and should be higher, which would lower EBITDA.
In this example, the EBITDA figure is £66,000. Valuation multiples for practices generally range from six to nine times EBITDA, depending on market conditions, location, and practice type. This variation can lead to valuations between £400,000 and £600,000. When reviewing financials, buyers should ask if overheads are well-controlled, if patient numbers are sufficient, and whether the services are priced correctly.
EBITDA is influenced by both revenue and costs. Revenue depends on three key factors: the fees charged, the number of transactions, and how often services are provided (e.g., routine check-ups). On the cost side, the goal is to minimize expenses while maximizing revenue—easier said than done.
For example, if a practice with £200,000 annual revenue and £70,000 in overheads reduces costs by 10%, the profit would rise from £60,000 to £74,000, boosting EBITDA by £23,000. Alternatively, increasing efficiency by 10% or raising fees by 10% without losing patients could also significantly increase profits.
In summary, there are multiple strategies—cutting costs, improving efficiency, raising fees, or a combination—that can increase profitability and ultimately boost EBITDA. Each approach comes with trade-offs, but all aim to enhance the business’s financial health and valuation.
Strategies to Improve EBITDA
To improve EBITDA, one strategy is to simultaneously cut costs and increase fees. For example, if you reduce expenses by 10% and increase fees by 10%, your profit could rise significantly. In this scenario, cutting costs by £14,000 and raising fees by £20,000 would boost profits by 57%, resulting in £94,000 compared to the previous £60,000. Even small adjustments, like a 2-5% cost reduction or fee increase, can expand profit margins, ultimately enhancing your business’s value.
To illustrate, if your original profit was £60,000 and your business was valued at six times EBITDA, it would be worth £360,000. But by cutting costs and increasing fees, the profit could increase by £34,000, raising the business’s value to £564,000—an additional £200,000. In high-demand areas where valuation multiples reach eight times EBITDA, this value could rise from £480,000 to £752,000, a difference of nearly £300,000, which could greatly impact your retirement funds.
The key to improving EBITDA lies in cutting costs and boosting revenue, which can be achieved through efficiency, pricing adjustments, and increasing the frequency of transactions. Comparing your performance against industry benchmarks is helpful, but focusing on keeping costs at the lower end and profits at the higher end of the range is the goal. Consider what costs you can reduce and how you can refine your pricing strategy to achieve better profitability and a higher business valuation.
Revenue Enhancement Strategies
Patient Acquisition and Retention Strategies
To grow your dental practice, it’s important to get new patients and keep the ones you have happy. Use digital marketing, local ads, and ask current patients for referrals. Build good relationships with your patients, offer loyalty programs, and always provide top-notch care to keep them coming back.
Expanding Treatment Offerings
Think about adding new services that patients want and that follow current trends. Check how profitable these services are and if they fit well with what your practice already offers. New treatments can bring in more patients and boost your income.
Implementing Effective Pricing Strategies
Getting your prices right is key to success. Do a fee analysis to make sure your prices are competitive. Consider value-based pricing and explain to patients why your services are worth the cost. This helps them see the value in what you offer.
Leveraging Dental Insurance and Patient Financing
Make the most of insurance reimbursements and offer flexible payment options to make your services easier for patients to afford. This can lead to happier patients and more people accepting treatments.
Increasing Treatment Acceptance Rates
Helping patients understand their treatment needs, listening to their concerns, and building trust is crucial. Good communication can make patients feel more comfortable and more likely to agree to the treatments you recommend.
Cost Management and Efficiency
Streamlining Daily Operations
To make your dental practice run more smoothly, start by improving everyday tasks. Make appointment scheduling easier, improve the flow of patients, and simplify admin work. This saves time and reduces stress for both staff and patients.
Managing Inventory
Good inventory management is key to keeping dental supply costs in check. Use smart purchasing strategies and cut down on waste. This helps keep costs low and ensures you always have the supplies you need.
Negotiating with Suppliers
Save money by negotiating better prices and terms with your dental suppliers. Building good relationships and buying in bulk can lead to big savings.
Managing Staff Costs
Make sure you have the right number of staff without overstaffing. Check wages to make sure they are fair but sustainable. Focus on keeping good employees and measuring productivity to get the best from your team.
Cutting Overhead Costs
Find ways to reduce overhead costs like utilities, rent, equipment, and marketing. Small savings in these areas can add up to big cost reductions over time.
Enhancing Practice Productivity
Optimising Appointment Scheduling
To make the most of your practice’s chair time, improve how you schedule appointments. Use strategies to cut down on patient wait times and make better use of your appointment slots. This helps you see more patients and keeps your practice running smoothly.
Improving Patient Flow
Examine the patient journey closely to find any delays or problem areas. By spotting these issues, you can put solutions in place to make the patient experience smoother and more efficient.
Using Technology for Better Efficiency
Make the most of technology to streamline your practice. Tools like dental software, electronic health records, and automation can help you work more efficiently and cut down on manual tasks.
Staff Training and Development
Regular staff training is key to improving skills and productivity. Keep your team’s training up to date with the latest techniques and best practices to ensure they perform at their best.
Measuring and Tracking Key Performance Indicators (KPIs)
Find the right KPIs for your dental practice and use them to track how well you’re doing. Monitoring these indicators helps you make smart, data-driven decisions to boost efficiency.
Financial Planning and Forecasting
Creating Accurate Budgets and Forecasts
Setting up budgets and forecasts is key to keeping your dental practice financially healthy. They help you plan for the future and stay in control of your money. By making accurate budgets and forecasts, you can manage your resources better and make smarter decisions.
Managing Cash Flow Effectively
Good cash flow management keeps your practice running smoothly. Use techniques like handling accounts receivable well, keeping expenses under control, and looking into financing options. This way, you’ll always have the cash needed for day-to-day expenses and any unexpected costs.
Identifying Growth Opportunities
Analyse market trends and your practice’s performance to spot areas for growth. Understanding where opportunities lie helps you make smart choices to expand and improve your practice.
Developing a Strategic Financial Plan
Build a long-term financial plan that matches your practice’s goals. This plan should show how you’ll achieve financial stability and growth, helping you stay on track and make wise investments.
Tax Optimization Strategies
Understanding Tax Implications
It’s important to know how taxes affect your dental practice to keep your finances in order. Common tax deductions and credits for dental practices include costs for equipment, supplies, and staff. Knowing these can help you save money and keep your practice financially sound.
Tax-Saving Opportunities and Deductions
You can use various strategies to lower your tax bill. Contributing to a retirement plan can provide significant tax benefits. Depreciating your equipment over time can also lead to big savings. Plus, tracking all your business expenses ensures you claim every possible deduction.
Working with a Qualified Tax Advisor
Getting help from a qualified tax advisor is crucial for making the most of your tax savings and avoiding risks. A professional can give you tailored advice to ensure you maximise your savings and steer clear of costly errors.
To boost your EBITDA, work on improving appointment scheduling, streamlining patient flow, managing costs well, and using technology effectively. Keep an eye on your finances regularly and make adjustments as needed.
Book a call with us to find out how we can help grow your EBITDA and get the best price when you sell.
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Maximising your Dental Practice’s EBITDA FAQ
What is EBITDA in a dental practice?
EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) in a dental practice is a financial metric that measures the practice’s operational profitability. It focuses on the earnings generated from the core business activities before accounting for expenses like interest on loans, taxes, depreciation of assets, and amortization of intangible assets. By excluding these non-operational factors, EBITDA gives a clearer picture of how well the practice is performing financially, making it a key metric for evaluating business value, securing investments, or preparing for a sale.
Why is EBITDA important for a dental practice?
EBITDA is important for a dental practice because it provides a clear view of the practice’s operational profitability, focusing on its ability to generate earnings from core activities without the impact of non-operational expenses like interest, taxes, or depreciation. This metric helps:
- Assess Financial Health: EBITDA shows how efficiently the practice is managing costs and generating profits.
- Attract Investors: Investors often use EBITDA to evaluate the profitability and potential value of the practice.
- Prepare for a Sale: When selling a dental practice, a higher EBITDA often leads to a better valuation and selling price.
- Benchmark Performance: It allows comparison with other practices by focusing on earnings from operations alone, without external factors.
Overall, EBITDA is a key indicator of financial success and growth potential in a dental practice.
How can I increase my dental practice’s EBITDA?
You can increase EBITDA by optimizing costs, improving patient retention, increasing service offerings, managing staff efficiently, and focusing on marketing strategies to attract more patients.
What are the key factors affecting EBITDA in a dental practice?
Several key factors affect EBITDA in a dental practice, including:
- Revenue Generation: The total income from services like exams, cleanings, cosmetic procedures, and other treatments directly impacts EBITDA. The more services provided, the higher the revenue.
- Patient Acquisition and Retention: Consistently attracting new patients and maintaining loyal ones leads to steady revenue growth, positively influencing EBITDA.
- Operational Costs: Expenses such as rent, utilities, supplies, and equipment affect profitability. Efficiently managing these costs helps maximize EBITDA.
- Staffing Efficiency: The cost of staff wages, overtime, and scheduling plays a significant role. Efficient staff management reduces unnecessary labor costs, improving EBITDA.
- Overhead Management: Keeping overhead costs, such as marketing, insurance, and administrative expenses, in check boosts profitability and contributes to higher EBITDA.
By optimizing these factors, a dental practice can significantly improve its EBITDA and overall financial health.
How does patient retention impact a dental practice’s EBITDA?
High patient retention leads to consistent revenue, reducing marketing and acquisition costs, which improves profitability and thus increases EBITDA.
Can controlling operational costs improve EBITDA?
Yes, managing operational costs such as staff wages, rent, utilities, and supplies helps maximize profitability, directly improving EBITDA.
What role does staff efficiency play in maximizing EBITDA?
Efficiently managed staff can reduce overtime costs, improve productivity, and enhance patient experience, all of which contribute to increased revenue and higher EBITDA.
How does offering additional services impact EBITDA in a dental practice?
Expanding services, such as cosmetic dentistry or orthodontics, can increase revenue streams, boost patient satisfaction, and improve EBITDA by maximizing the value generated per patient visit.
How can marketing strategies improve my dental practice’s EBITDA?
Effective marketing strategies can significantly improve your dental practice’s EBITDA by boosting revenue through patient acquisition and retention. Here’s how:
- Attract New Patients: Targeted marketing campaigns, such as Google Ads, social media promotions, or SEO optimization, can increase your practice’s visibility and bring in new patients, leading to higher revenue.
- Increase Patient Retention: Marketing efforts, like email newsletters or loyalty programs, help keep existing patients engaged and encourage them to return for regular treatments, which creates consistent revenue.
- Promote High-Margin Services: Highlighting lucrative services like cosmetic dentistry, orthodontics, or implants in your marketing can attract patients to higher-margin treatments, directly boosting EBITDA.
- Improve Online Presence: A strong online presence with a well-designed website and active social media profiles can enhance patient trust, attract more bookings, and increase overall business.
- Referral Programs: Implementing referral incentives encourages existing patients to recommend your practice, expanding your patient base without significant marketing costs.
By increasing patient flow and promoting profitable services, marketing strategies can directly increase your practice’s revenue, leading to a stronger EBITDA.
What operational changes can I make to boost EBITDA?
Operational changes like renegotiating supplier contracts, optimizing staff scheduling, and reducing waste can cut costs, improve efficiency, and increase your dental practice’s EBITDA.
Can technology improve my dental practice’s EBITDA?
Yes, implementing practice management software, online booking systems, and patient management tools can streamline operations, reduce administrative costs, and enhance patient experience, ultimately boosting EBITDA.
How does EBITDA affect the value of my dental practice?
A higher EBITDA increases the overall valuation of your dental practice, making it more attractive to potential buyers or investors.
Can outsourcing help improve EBITDA?
Outsourcing tasks such as billing, marketing, or payroll can reduce operational costs and improve focus on patient care, positively impacting EBITDA.
Should I focus on cutting costs or increasing revenue to improve EBITDA?
A balanced approach is best. Cutting unnecessary costs while focusing on increasing revenue through service expansion and marketing will lead to sustainable growth in EBITDA.
How often should I review my dental practice’s EBITDA?
EBITDA should be reviewed quarterly to track financial performance, make informed business decisions, and implement strategies to improve profitability and overall business value.
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